One of the hardest things in terms of successful marketing case studies is getting customers to agree to be featured. It's not clear why this should be so tough - because it's really a win-win for both entities, however, here are some tips on getting customers to "buy-in" to the idea of being featured!
Top Reasons for being a Featured Success Story:
1. It's free exposure.
2. Case studies are sleek in design and easy to distribute.
3. It helps raise your business profile as well as the vendor's.
4. It's always great to be quoted in print or online collateral and raises exec credibility in the target arena.
5. If the company is smart enough to highlight the top case studies with the addition of a press release announcement - it's free exposure for both companies involved.
6. Think of case studies as "success stories" - who doesn't want to be featured as a success in a "success story"?
7. It's an upsell to your own clients that your company was featured as a case study subject.
8. Journalists read case study press releases and scan case studies on sites to find new ideas for stories, media case studies and spokespeople for news stories.
9. Case studies have a long shelf life.
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